Why tobacco free?

Every day a few more items pop up in the news about yet another company or campus sanctimoniously proclaiming that they will now be tobacco free. Typically this is accompanied with some sort of statement about it eventually resulting in lower health costs.

First of all, unless the people actually quit smoking, and don’t just not smoke on the grounds, it will not affect their risks all that much. What is being missed here is an incredible opportunity for increasing the odds of someone who likes nicotine to find they enjoy a much safer alternative.

These smoke free areas should encourage smokeless alternatives (and e-cigarettes) directly to smokers when they would be most likely to try them.

– Paul L. Bergen

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