Recently on DesignTaxi, there was a write up on Erik Askin’s idea on redesigning cigarette packs to make the act of getting a cigarette annoying enough to improve the chances of quitting.
I think this is quite clever and a good option for those who think this might make the critical difference. I know that when I have habits or predilections that I am essentially ambivalent about that introducing or experiencing some impediment to those actions will be just enough to cause me to stop doing them. (I like doing the Sunday crossword puzzle but if the paper did not come to my door, how many obstacles would I overcome before I decided it wasn’t worth it?)
But unlike most areas of concern, when it comes to tobacco, interesting ideas can easily become absurd. What I predict is that someone will suggest that all cigarette packs should be redesigned to make smoking a pain.
Tobacco use might be the only area where actions designed for or aimed at people who do not wish to use (or be near) the product are considered reasonable to apply to those who do.
– Paul L. Bergen