I’ve long supported flavouring as an inducement to moving to alternative nicotine products but Dave Dorn in this video (via UK Electronic Cigarette News) makes the beautiful point that flavouring creates a barrier against migrating to smoking. If you start with any of the flavourings and out of interest try a regular cigarette it will seem harsh and horrid in comparison.
To take that point one step further, to remove or outlaw flavourings in e-cigarettes (or smokeless tobacco) would make migration more likely.
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